Proving social media ROI, simply

Proving social media ROI, simply

I’ve been trying to prove social media ROI all wrong, but not until Kalamazoo Social Media Week 2016 did I find a framework for understanding how to wrap my head around it. Basically, we need to stop trying to justify a single platform to leadership. Instead its...
Kalamazoo Social Media Week celebrates community

Kalamazoo Social Media Week celebrates community

In marketing we have a plethora of resources available to us online, but sometimes the best way to learn or innovate is to just bring people together. For the past 4 years I’ve had the privilege to organize TEDxKalamazoo events, a Hackathon, 3 Build IT Together...
Millennials – the impossible market?

Millennials – the impossible market?

Over the last year I taught 2 semesters of internet marketing at Western Michigan University. Needless to say my entire class, both semesters, were millennials. At the start of each semester I would survey my class to see what social platforms they had experience with...
Social media is dead & Facebook is taking over the internet

Social media is dead & Facebook is taking over the internet

Over lunch yesterday, I was chatting with a friend about social media and how we use different sites differently. Twitter for news and ranting. Facebook for personal connections. Instagram for positive and motivational interactions. LinkedIn for professional...
269 Magazine millennial feature

269 Magazine millennial feature

After forgetting about an interview I did 5 months ago about being a millennial (still in denial), I received a tweet from, Dan Moyle, with a photo of my face taking up an entire page. Thanks Dan! At #CatalystU2016 and who do I find in the inaugural (269) magazine? My...
Building a website that works – InterCom Kalamazoo

Building a website that works – InterCom Kalamazoo

Below is a recap of the presentation I gave to InterCom Kalamazoo at their 2nd Friday Speaker Series for October. This article was originally published on the InterCom Kalamazoo website. Websites are tools that help us reach our business goals. If a website...
Sales relationship building made smarter

Sales relationship building made smarter

Recently, I’ve been exploring the process of defining a target audience and list building. As a marketer I’m always worried about keeping the pipeline filled. I’m not just talking about identified business opportunities – I mean new...

3 tools for faster list building

Yesterday, I shared how to define your perfect customer. With your definition in hand, let’s see if we can’t find an easy way to build out your list. LinkedIn Search This is a powerful tool, even on free accounts. The advanced search tool will let you...
Am I targeting the right audience?

Am I targeting the right audience?

Finding business opportunities (Read: prospects/leads) is all that hard. Just pickup a phone and start calling businesses to see if they want your solution. BUT, find the perfect audience that makes it easy to form a relationship and leads to years of friendship...