In marketing we have a plethora of resources available to us online, but sometimes the best way to learn or innovate is to just bring people together. For the past 4 years I’ve had the privilege to organize TEDxKalamazoo events, a Hackathon, 3 Build IT Together conferences, and now Kalamazoo Social Media week. With every event and community that comes together I learn from amazing individuals who want to share their knowledge. Instead of always going online and joining another webinar, seek out real people. If a group doesn’t exist, make one, and celebrate your community!