Proving social media ROI, simply

Proving social media ROI, simply

I’ve been trying to prove social media ROI all wrong, but not until Kalamazoo Social Media Week 2016 did I find a framework for understanding how to wrap my head around it. Basically, we need to stop trying to justify a single platform to leadership. Instead its...
Building a website that works – InterCom Kalamazoo

Building a website that works – InterCom Kalamazoo

Below is a recap of the presentation I gave to InterCom Kalamazoo at their 2nd Friday Speaker Series for October. This article was originally published on the InterCom Kalamazoo website. Websites are tools that help us reach our business goals. If a website...
Sales relationship building made smarter

Sales relationship building made smarter

Recently, I’ve been exploring the process of defining a target audience and list building. As a marketer I’m always worried about keeping the pipeline filled. I’m not just talking about identified business opportunities – I mean new...
Am I targeting the right audience?

Am I targeting the right audience?

Finding business opportunities (Read: prospects/leads) is all that hard. Just pickup a phone and start calling businesses to see if they want your solution. BUT, find the perfect audience that makes it easy to form a relationship and leads to years of friendship...
How to know if your website is working

How to know if your website is working

Recently, I had a conversation if a colleague of mine, he’s a marketer too, about a client’s marketing results. This client puts on an event every year and has been having a hard time selling tickets – this is where my friend comes in, he’s an...