How to know if your website is working

How to know if your website is working

Recently, I had a conversation if a colleague of mine, he’s a marketer too, about a client’s¬†marketing results. This client puts on an event every year and has been having a hard time selling tickets – this is where my friend comes in, he’s an...
Why I’m documenting my marketing system

Why I’m documenting my marketing system

Most days I ask myself what all or most marketers do: Am I doing the most I can and is what I’m doing generating the greatest ROI? Its not easy to answer. I’m finding a better question to answer is, “Is what I’m doing better than what I’m...
My first podcast. “Metrics that matter”

My first podcast. “Metrics that matter”

Over the holidays I had some fun as a guest on my first ever podcast, with a my good friend Roman Jakobowycz, where we talk about metrics. I thought it would be beneficial for me to share the link to that podcast considering just last week I was talking about choosing...

Effective marketing strategy secrets you should practice

Today’s post will be fairly short, but in it you’ll learn what it takes to cultivate¬†effective marketing strategy. Markets change, customers’ tastes evolve, technology progresses – using the following 3 skills your marketing strategies will...

What do we actually learn from Marketing?

I touched on this a little bit yesterday. Marketing is all about getting to know the market. Marketers do this through data collection and statistical analysis. (If you don’t believe its all about math go read some of Avinash Kaushik’s articles and see...

Isn’t marketing just a bunch of magic?

The importance of marketing for better business strategy. When I meet with potential clients, I’m always asked if I can help with “social media“, “SEO“, “more leads“, or “building a blog“. I always answer,...