Sales relationship building made smarter

Sales relationship building made smarter

Recently, I’ve been exploring the process of defining a target audience and list building. As a marketer I’m always worried about keeping the pipeline filled. I’m not just talking about identified business opportunities – I mean new...

3 tools for faster list building

Yesterday, I shared how to define your perfect customer. With your definition in hand, let’s see if we can’t find an easy way to build out your list. LinkedIn Search This is a powerful tool, even on free accounts. The advanced search tool will let you...
Am I targeting the right audience?

Am I targeting the right audience?

Finding business opportunities (Read: prospects/leads) is all that hard. Just pickup a phone and start calling businesses to see if they want your solution. BUT, find the perfect audience that makes it easy to form a relationship and leads to years of friendship...
How to know if your website is working

How to know if your website is working

Recently, I had a conversation if a colleague of mine, he’s a marketer too, about a client’s marketing results. This client puts on an event every year and has been having a hard time selling tickets – this is where my friend comes in, he’s an...
Why I’m documenting my marketing system

Why I’m documenting my marketing system

Most days I ask myself what all or most marketers do: Am I doing the most I can and is what I’m doing generating the greatest ROI? Its not easy to answer. I’m finding a better question to answer is, “Is what I’m doing better than what I’m...
My first podcast. “Metrics that matter”

My first podcast. “Metrics that matter”

Over the holidays I had some fun as a guest on my first ever podcast, with a my good friend Roman Jakobowycz, where we talk about metrics. I thought it would be beneficial for me to share the link to that podcast considering just last week I was talking about choosing...

Effective marketing strategy secrets you should practice

Today’s post will be fairly short, but in it you’ll learn what it takes to cultivate effective marketing strategy. Markets change, customers’ tastes evolve, technology progresses – using the following 3 skills your marketing strategies will...

What do we actually learn from Marketing?

I touched on this a little bit yesterday. Marketing is all about getting to know the market. Marketers do this through data collection and statistical analysis. (If you don’t believe its all about math go read some of Avinash Kaushik’s articles and see...

Isn’t marketing just a bunch of magic?

The importance of marketing for better business strategy. When I meet with potential clients, I’m always asked if I can help with “social media“, “SEO“, “more leads“, or “building a blog“. I always answer,...